Monday, February 3, 2014

Positive Deviance: Bottom-up Ideation

Teri Gibbs Blog Post #1
3 February 2014

The link below is for the 2014 Social Innovation Fast Pitch competition that is organized by Social Venture Pittsburgh (SVP) and takes place annually in Pittsburgh, PA. As our class is finalizing the ideation stage of our social venture projects, it would be beneficial to explore the realm of social entrepreneurship that already exists outside of Carnegie Mellon University. The website includes detailed descriptions of the social venture ideas that focus on community building which involves education, assistance programs, and home care. This website can serve as a roadmap for students interested in learning about the interworkings of successful Pittsburgh social ventures. As well, the Fast Pitch contest would be beneficial to those looking to develop their social venture idea beyond the confines of our classroom.


Below, I have included a link to the Solutions for Society website. Solutions for Society is an event organized by Carnegie Mellon University, the MIT Enterprise, the Donald H. Jones Center for Entrepreneurship, and the D’Appolonia Family, and PSVP. Before taking this class, I often associated social innovation with technology. Solutions for Society is an ideation forum that emphasizes that everyone has the potential to be a social innovator, despite their skills or backgrounds. This event discusses the idea of “Positive Deviance,” which is the idea that the identification of problem and an assessment of an innovator’s relevant skills are sufficient for creating change.


Moreover, here is a description of the book, The Power of Positive Deviance: How Unlikely Innovators Solve the World’s Toughest Problems:

Think of the toughest problems in your organization or community. What if they'd already been solved and you didn't even know it? In The Power of Positive Deviance, the authors present a counterintuitive new approach to problem-solving. Their advice? Leverage positive deviants--the few individuals in a group who find unique ways to look at, and overcome, seemingly insoluble difficulties. By seeing solutions where others don't, positive deviants spread and sustain needed change.
With vivid, firsthand stories of how positive deviance has alleviated some of the world's toughest problems (malnutrition in Vietnam, staph infections in hospitals), the authors illuminate its core practices, including:
·   Mobilizing communities to discover "invisible" solutions in their midst
·   Using innovative designs to "act" your way into a new way of thinking instead of
thinking your way into a new way of acting
·   Confounding the organizational "immune response" seeking to sustain the status
quo
Inspiring and insightful, The Power of Positive Deviance unveils a potent new way to tackle the thorniest challenges in your own company and community.

Question:

“We dance around in a circle and suppose while the truth sits in the middle and knows.”
 -Robert Frost, American Poet

“Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people all remark
We have done it ourselves.”
-Lao-Tzu, author of The Tao Te Ching

I have found the above quotes powerful and thought-provoking. The quotes emphasize that the solution to the problems we want to solve may lie within the demographic that is being affected by the problem. During your ideation process, have you immersed yourself in the community that you want to affect, seen the effect of society without the product you are designing, or spoken to the individuals that you want to reach? Instead of using best practices or top down approaches, have you considered starting brainstorming your ideas with the demographic that is encountering the problem you want to solve?





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