We've gotten our initial survey results in and we are trying to turn them into visually informative charts. I had a meeting with our 3rd partner in this process, Ross; He is a Tepper student and helped us out by setting a schedule and putting down a few development deadlines. Everything is a bit nuts this week. Quantitative data is not my forte and I'm struggling with running regression models and bass model analyses. In the end I'm not sure its going to be supported by our small sample.
Our qualitative data was incredibly helpful. It appears that our market isn't exactly the die hard cyclist, but the casual commuter. The pain points of cycling need to be overcome most in this area, and the success of the project will have the most social influence within this market. Its exciting doing the research, and I ran into a lot more tinkerers than I anticipated when out and about gathering surveys in the street.
I Look forward to sharing the results in next weeks post.
No comments:
Post a Comment