One of the biggest challenges in sharing your idea with someone else is communicating it in a way that it is correctly perceived, understood and remembered.
What I learn't for last week's classes was a balance between the art and science of doing the same. Knowing and believing in your idea is one thing, but how does you ensure that the people listening to your pitch are understanding exactly what you want them to.
I feel one of the first step is to get people to perceive your idea. Amongst the pitches presented in class, a lot of them began with talking about the problem they were trying to solve, and I feel that is a good way to put the listener in the same perspective. It makes them relate to what you are talking about, and look the problem on the same page. This gets the listener hooked on, wanting to hear more about what you have to say next.
The next step is to make sure they understand what you are talking about, and what your solution to the problem is. This can be done by explaining the idea in a structured manner, from who the customers are to what value they can derive. If done in a clear, concise manner (like a lot of people did in class), the idea can be easily understood by the listener in a very short time.
One of the most difficult and important steps is to make the idea stick; make sure they remember and go over an think about it. A good way that I noticed people doing this in our class was weaving a story around their pitch. People mostly remember stories over facts, and a personal story is one of the most effective ways to get people to remember a pitch.
Moving further, I would like to observe more such pitches and collect more insights as to what makes an business idea be well perceived, understood and remembered by all involved.
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