Social Business Model Canvas

From the reading last week, I would like to link my social business idea with the social business model canvas seen as below from Stanford Social Entrepreneurship Hub (http://sehub.stanford.edu/sites/default/files/Social%20Business%20Model%20Canvas_1.pdf)

Any suggestions, thoughts, and ideas to improve the developed ideas will be appreciated!

1. MARKET
1.1. CUSTOMER SEGMENTS
- Q: Who are the people who will buy your service?
- A: South Korean employees/employers who are struggling with heavy drinking working culture will buy the service, especially in Seoul, where most people are working very competitively.

- Q: Who are the people who will be benefit from your service?
- A: Employees themselves, their families (spouse, partner, children, parents, etc.), and their employers

1.2. MACRO ECONOMIC ENVIRONMENT
- Q: What is your target geographic market?
- A: Seoul, the capital city of South Korea, where many firms and business centers are located in South Korea

1.3. COMPETITORS
- Q: Who else plays in your space?
- A: There are many consulting firms that provide business/finance/productivity consulting. But they are not necessarily addressing the drinking business culture. There are also faith-based organizations that suggest positive-deviant life styles in their work and family life.

- Q: Why is your solution better or meets a unfulfilled need?
- A: There are many consulting firms, including Deloitte, PwC, E&Y which consults for company's financial needs, business modeling structures, technological changes, or strategic development. But they are not mainly dealing with company cultures in terms of drinking-related work environment, health issues and family environment, because the embedded business culture of drinking is often regarded as set rules.

My social enterprise, who offers solutions for family, business, and employees will deal with personal and business needs related to heavy-drinking culture as well as finances, work-life balance, and heath issues. So, it will meet the unfulfilled need in the society.

2. VALUE PROPOSITION
- Q: What problem are you trying to solve?
- A: Many employees are struggling with mandatory heavy-drinking working culture in Seoul, South Korea; I try to solve the working culture in terms of health, family life, employee productivity, and employer finances. 

3. IMPLEMENTATION
3.1. PARTNERS
- Q: Who helps you make your business model work?
- A: Business and finance consultants, social workers, and faith-based organizations could be partners. Also, successful positive deviant business models and employer examples could be of help. Moreover, employees who do not agree with the business culture would be interested in advancing this idea.

3.2. SALES & MARKETING
- Q: What is your sales and marketing plan?
- A: Idea in progress (Any suggestions...or resources to read/do research on..?)

- Q: How do you reach your beneficiaries?
- A: As for the employees and families, it can start from acquaintances. As for the employer, the social enterprise can start from familiar business employers.

- Q: How do you reach your payers?
-  A: Clients will pay; successful positive deviants will support part of finances; social enterprise employees will do this as pro bono, having other regular job.

3.3. ACTIVITIES & RESOURCES
- Q: What key activities will your venture focus on to be successful?
- A: Consulting service (life coach; family consulting; employer finance structure consulting)

- Q: What resources do you own or need to acquire?
- A: Staffs; client connection; time; clients' information (finance structure, life styles, etc.)

4. COST STRUCTURE
- Clients payment and possible donation from non-profit organizations or successful positive deviants can provide income/revenue; consulting fee will be the main costs -- the costs of consultants labor forces. Since it will be brain fee and costs time, this can be firstly done as pro bono or volunteering activities, or big consulting firms can have social responsibility department to address this issue as well...

More to come. Reflecting exercise with social business model canvas. Try out with your models as well, folks!

Question for you all: applying this social business model canvas, what would be your answers to this framework??