For this blog posting, I watched the Rensselaer Polytechnic Institute’s
2013 Entrepreneurship Elevator Pitch Event finalists to try to distill
similarities, and what made some pitches better than others. As we discussed in class, there was no
“winning formula”, several students departed significantly from the standard,
average approach, which kept the audience engaged. However, those who tried to diverge too far
from the expected template appeared gimmicky.
Nearly each submission stated a fact or figure that illustrated a
problem. However, in my opinion, very
few students took the time to expand on the figure. There was little discussion on what was
causing a particular problem, or why that problem was worthy of attention. The more successful elevator pitches were
able to illustrate their problem, before diving straight into their ideas. I think that taking a few moments to explore the problem is necessary if the entrepreneur does not wish to sound like they are selling a product. It is not possible to know whether a particular product or innovation is properly addressing the problem or capturing a market if they are not properly explored and explained.
The students also clearly practiced their body language and pacing,
although there was room for improvement.
Some students needed to speak more slowly and deliberately to command
attention towards certain aspects of their presentation that needed additional
emphasis.
http://www.eship.rpi.edu/elevator.php?q=3
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