I've thought often about does it matter how much money you make if you are really doing good. Money has never been my first concern. I do however want to do well by doing good. I wonder about companies that invite people to buy enough of their products and the company in turn will give one penny or some other similar amount to a charitable organization. Why don't the companies just make a commitment to giving and then give it. As noble as these seem I've not been persuaded to change my brand of yogurt or anything else to make some company feel better about what they do.
However I do understand the need to generate income whether through sales, usage, or some other metric. Whatever benefit is in enticing the buying public to choose product A over product B is a financial gain for the company, possibly the marketing costs are no higher than to not offer a donation benefit. What other options are available?
Toms shoes and the initial OLPC format with giving an equal product away to someone who needs it is as effective (or more) technique for both name recognition and getting the product to the target community. Another way to give without giving money, scholastic books has a you are what you read campaign to donate books through reachoutandread.org. After creating a list of your book choices they will donate a book as a way to promote literacy.
All ways to increase sales by the generosity of doing something already being done
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