Sunday, April 8, 2012

Business Model Generation

Considering one of our recent topics was systems visualization I thought I would share this one more time. The book Business Model Generation uses a super simple method for visualizing the entire business system and the relationships and overlapping areas within it. Using a map known as the business model canvas, it breaks down the different sections of a business model so that one can fill in the known sections and easily identify week points or missed building blocks. You can work in any direction, meaning, you can start with the key partnerships and cost structure and work towards a customer segment and eventual revenue stream, or start with customer segments and revenue streams and work backwards through distribution channels and the intended value propositions to identify key partnerships and necessary cost structure. 

Below is a blank copy of the business model canvas. 



Below is a pretty short video explaining the business model canvas. 

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