As indicated by this week’s reading, it is important to implement discovery-driven planning when embarking on ventures that have no historical examples on which to rely. When entering such unchartered territory, one should implement six techniques: framing, competitive market reality specification, specification of deliverables, assumptions testing, managing to milestones, and parsimony (Cooper 2008).
I was particularly interested in the framing technique, especially given my assumption that framing for a social venture would be different than framing for a traditional business. My research led me to an article that stressed the importance of using cultural framing to successfully launch social initiatives in established businesses.
Although the article’s premise of starting social initiatives within established companies is not 100% correlated to our purpose of starting social ventures, the article does contain information that can be of use to us and is overall a good read. Interested parties can locate the article here:
http://appreciativeinquiry.case.edu/uploads/2003%20AME.pdf
Has anyone read this or something of similar context in the past? If so, please share with me your opinion. I am interested in learning more about the subject.
Sources
Cooper, Robert. "Technical Note: Putting Discovery-Driven Planning to Work." Kellogg School of Management, 2008: 2.
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