Monday, February 11, 2013

The Art of the Audition as Applied to the Art of Pitching


While we were discussing pitching last week, I realized that many of the important considerations – namely, awareness of what the catcher wants – coincide with the acting principles delineated in Michael Shurtleff’s seminal book, Audition. In this book, Shurtleff describes twelve guideposts that actors should think about before beginning any scene.  At least eight of these principles, which I outline below, can apply equally well to pitching.[1]

1. Relationship: What is your relationship to the catcher?  What is your emotional attitude towards this person, and what is his/her emotional attitude towards you?
2. What are you fighting for?  Find as many ways as you can to accomplish what you are fighting for.
3. Think about the biases that you and the catcher might be bringing into the room.
4. Use humor.
5. Recognize that communication is a circle, not a one-way street.  The catcher has to acknowledge the message by sending a reply back to the pitcher to complete the circle.
6. Make this encounter important and life impacting for the catcher.
7. What are you trying to accomplish in this encounter and what role are you playing?  What does the catcher want from you here and what do you want from the catcher?  What are you offering and what do you expect?  What are the stakes?
8. Embrace what you don’t know.

In addition, it may be important to consider the tenets of motivation as outlined by psychologists when trying to get a catcher to undertake a particular action.  Specifically:

Control: you want the catcher to feel in control by seeing a direct link between his or her actions and an outcome
Interest/value: you want the catcher to have some interest in the action or see the value of participating in it
Relatedness: you want to catcher to feel like this action is bringing him/her social rewards, such as a sense of belonging to something greater than his/herself

What guiding principles from other fields can also apply to pitching?


[1] Source: http://www.screenwritinggoldmine.com/forum/showthread.php?t=957

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