As a designer I consider myself a storyteller. My strongest skill is revealing the needs of the users and showing a need for the product that I have envisioned. Pitching a concept to venture capitalists, I learnt last week, is exactly the same thing. The only catch is that you get anywhere between 30 seconds to two minutes to make a positive impression that might or might not take you to the next step.
When you're pitching a design concept, you are usually talking to a client or a developer who is more or less on the same page as you. They want to understand your idea and how it will be implemented. They are less concerned about you as a person. This may vary depending on whether you're pitching to an internal or external client. Either way you get more than 30 seconds to show your clients that you have what it takes.
Last week's reading, "How to Pitch a Brilliant Idea" was eye opening for me from the audience perspective. When you're pitching an idea to get funding everything you say and do matters. Within 30 seconds your audience classifies you into one of the many major categories of people they've encountered in the past. You can be a neophyte, an artist or a show runner. Based on these classifications people respond to your idea differently. I think these classifications are important to anyone presenting a concept or an idea. For a client or a potential funder to have faith in your idea, you need to have an over all positive impression. If you come across as unsure or someone just reciting notes from a sheet of paper, people will dismiss you.
I got some good questions to my Elevator Pitch. More details of my design, distribution and marketing will come up in the next few weeks. I'm looking forward to refining my idea. Any feedback from people reading the blog is also appreciated.
When you're pitching a design concept, you are usually talking to a client or a developer who is more or less on the same page as you. They want to understand your idea and how it will be implemented. They are less concerned about you as a person. This may vary depending on whether you're pitching to an internal or external client. Either way you get more than 30 seconds to show your clients that you have what it takes.
Last week's reading, "How to Pitch a Brilliant Idea" was eye opening for me from the audience perspective. When you're pitching an idea to get funding everything you say and do matters. Within 30 seconds your audience classifies you into one of the many major categories of people they've encountered in the past. You can be a neophyte, an artist or a show runner. Based on these classifications people respond to your idea differently. I think these classifications are important to anyone presenting a concept or an idea. For a client or a potential funder to have faith in your idea, you need to have an over all positive impression. If you come across as unsure or someone just reciting notes from a sheet of paper, people will dismiss you.
I got some good questions to my Elevator Pitch. More details of my design, distribution and marketing will come up in the next few weeks. I'm looking forward to refining my idea. Any feedback from people reading the blog is also appreciated.
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