Among the articles we read this week, a few points
particularly jumped out at me.
Specifically, the ideas that:
- · It is important for the catchers (people to whom we are pitching) to view themselves as creative collaborators. As said by Oliver Stone, “pull back and project what [the catcher] needs onto your idea in order to make the story whole for [him/her].”
- · Present this innovation as something that will change people’s lives.
These points rang true with my personal belief that most
people are driven by a desire to be part of something bigger than themselves
and that many people want to help – they just need to know how and why it is
important.
The articles also provided
some good advice on what to avoid (work with people instead of arguing and
listen courteously to feedback) and raised some questions for me. For example, as a neophyte, how does one
effectively balance establishing credibility without eschewing the benefits of
being a neophyte (i.e., showing a need for mentorship)? And, as a neophyte, how do we get consumers
to believe in our idea? Also, how do we maximize an opportunity to send additional
information to catchers?
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