Market
Segmentation
In drawing my target market, as we saw in class, I was surprised to see how
small population actually becomes. Eek
In class we drew it as…Total Population
Potential
Market
Available
Market
Qualified
Market
Target
Market
Penetrated
Market
Putting numbers to my market,
this would be for the purposes of piloting in Pittsburgh. Eventually the hope would be all teachers in
states who have adopted common core standards.
Currently there are 40 states who have adopted the common core standards
which went into effect this school year, 2013-2014.
Total Population of students and educators 84 million
(Census)
Potential Market-7.2 million educators in the US (Census)
Available Market-amount of public school teachers
Qualified Market-Teachers in public schools in the Northeast
Target Market-Teachers in public schools in PA 118,470 (NCES
2001)
Penetrated market-5,180 full-time employees and serves 29,445 (PPGazette)
Competition Analysis “If there is no competition, there is not market.”
They are good(competitors)…really good…they thought of
things I didn’t…. BUT they are missing—
-a strong user base
-accreditation for teachers viewing
-variety and diversity
The major difference between my organization would be if I could actually get the site accredited. This accredidation would make a world of difference to my comsumers (teachers). It would offer them the flexibility to do their professional development at home, on their own time and ability to tailor it to their individual practice.
This differs from current professional development that is time comsuming, costly, and a catch all for everyone.
Reaction
I think since they are a small non profit the response would be "slow" to defend because of lack of financial resources.
I know that I am a bad entrepreneur for saying this, but are there any great success stories that result in collaboration and/or a merger of social ventures? Or is my elementary two heads are better than one mindset creating this naïve thinking.
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