Starting a Business in African Emerging Markets

This week’s readings focused on advice for how we can identify the key market for our social venture and ourselves for success amongst our competitors. Especially interesting to me was the article “Strategies that Fit Emerging Markets” because of the tips it gave for researching, choosing, and succeeding within developing markets. Although I was pleased with the advice offered in the article, I was disappointed that it only focused on the BRIC countries (Brazil, Russia, India, and China).

Given that the focus of my venture is Nigeria (with eventual hopes of spreading into other African countries), I did some research into how to succeed within African markets. The following link to relevant information I found:

· http://www.businessweek.com/smallbiz/content/sep2009/sb20090918_418026.htm

· http://www.businesswings.co.uk/articles/Doing-business-in-Africa

· http://one.org/blog/2010/11/12/doing-business-in-africa-where-does-the-continent-rank-in-business-regulations/

Although all of the information I found was valuable, it was amongst slim pickings; most of the information I found was either from non-reputable sites or in blog format. Does anyone happen to know of articles, websites, etc. in which I can gain more information on this topic? If so, please comment.