For all our social ventures, I believe building a brand is important especially as pioneers. And branding is very critical in order to be successful in this very competitive market place today So that we can have an easily recognizable brand. This helps obtain loyal customers too. The use of social media to build your brand play a very important role, especially in these times when everybody tweets, face book and the use of the internet has grown, everybody uses a smart phone. Location based advertising is very high. The googleabilty of your organization has be be constantly improving. As a social venture, or any organization, you just have to ride on the wave of this new technologies and media sources to help build your brand. I mean when I shop, like many other people, I usually go for brands I mainly remember.
I found an interesting articles on brand building
http://ezinearticles.com/?Importance-of-Brand-Building&id=1252035
And just a final word, I am a die hard att customer just because of their slogan..Rethink Possible. It is such a mind blowing slogan to me.
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