Deep Reflection

After sifting through this weeks readings, the articles made me deeply reflect on my social venture. I thought I was successfully ironing out the kinks of many of the aspects, however I soon began to realize that I am far from where I thought I was. The articles had me ask myself pertinent questions that I had only scraped the surface upon:


-Why is my product the best option to satisfy their needs?

• I had previously identified why I felt "The People's Station" was a needed staple within the community, however, the articles made me realize that I did not identify why it was the "best option" to satisfy the needs of the community. I realize that I must identify the needs of the community and compare them with what the station will offer in order to best identify if "The People's Station" is the best option to satisfy the needs of the community that I would like to reach.

-Who are my competitors that are substitutes for my product?

• I outlined a few competitors, however they were the "obvious" competitor's. I did not think of online radio stations that are accessible by todays' smartphones, as well as other radio stations in Pittsburgh that have segments of current popular music that is at times added to their playlists. I have now realized that there are many different entities that I have not wholly considered that could possibly be a competitor.

-Other players offering similar products?

• With the radio stations that do exist within Pittsburgh, I thought of them as potential partners, not as potential competitors. As a new radio station that has to push into the market, the existing radio stations could alternatively reconfigure a programming slot to something similar to that of "The People's Station."

As I continue through this week, I now must pose an even greater question:

-What is my differentiation strategy that will set me apart?