As indicated by this week’s reading, the ability of a company to successfully market and sale its product, at the right price and through the right avenues, is a key component of its success. The marketing component of a business can be handled through new social media tools or through more traditional means. Likewise, in today’s highly technological age, there is an increasing variety of ways to sale products to customers, through traditional stores, through the internet, even via text, to name a few.
All of these traditional and up and coming techniques can be used by both domestic and foreign businesses. Since my venture focuses on the international space, my blog contribution for this week examines how marketing and sales are different within foreign markets and how one can successfully launch a foreign venture.
My research resulted in the following articles:
· http://findarticles.com/p/articles/mi_hb3081/is_n2_v34/ai_n28614428/?tag=content;col1
o Outdated (1992) but very informational article on the challenges of setting prices in foreign markets
· http://www.gcx-online.com/bxj/article.asp?magarticle_id=1652
o Article containing information to break into foreign markets
· http://www.helium.com/items/1774414-how-to-conduct-a-pest-analysis and http://www.helium.com/items/1936919-pest-analysis
o Two similar articles containing information on how to conduct a PEST (political, economic, social, and technological) analysis of foreign markets.
From my group’s discussion during our group discussion period last week, I think that the last two articles will prove the most useful. Does anyone have any similar research to share? If so, please comment.
No comments:
Post a Comment