The People's Station: Enhancing the Playbook

Social media is tool that could both make or break a brand. Reading the article "The One Thing You Must Get Right When Building A Brand" has helped me devise an approach to enhance the playbook of The People's Sation into "The People's Choice"

• Incorporate social media as a means to gauge the needs and wants of "the people"
• The People's Station would collect feedback from "the people" on topics in the community they would like to hear about, music they woud like to listen to, industries of interest for job opportunities, as well as other relevant topics of interest
• Communicate through the social media channel the clear customer promise of The People's Station to maintain it as "the people's choice" in order to continuously build up the trust of the public
• Continuously gain support of leaders, businesses, and organizations of the local community in order to keep the promise set forth by The People's Station
• "Build the buzz" of The People's Station by word of mouth networks and other means of marketing

Now going forward, how can I continuosly improve the playbook of The People's Station?