The classes at Heinz College have been valuable in introducing us to a variety of perspectives in relation to the creation, implementation, and evaluation of ventures. In my current program (Arts Management) we learn about implementation planning from a program perspective, ensuring that it fits into an organization's mission, vision, and (if pertinent) strategic plan. Based on courses so far, there appear to be many similarities between arts implementation planning and social venture implementation planning.
For example, a professor at the College of Fine Arts is in the process of putting together an opera production of Mozart's Don Giovanni with an African American cast. We've started going through elements of the business plan model covered in every class, except the plan is actually being carried out as we go. We've covered the product (Don Giovanni) and its related aspects. We have a team, we have assessed our market, our target market, and strategies to achieve our desired penetration. The opera is being produced/financed through a parent company.
Now we are at the stage of scheduling and carrying out the implementation plan, using Asana to ensure tasks are completed on time. Implementation has been separated into several "projects" which consist of Artistic, Funding, Marketing/PR, Audience Engagement, and the Performances. For this project, the first milestone is Artistic, which involves ensuring that the artists involved in the production are committed, (to be) properly compensated and have the means to participate. Without securing artists, the rest of the production simply cannot happen.
At this point in time we are contacting organizations and PR outlets to start publicizing the production and getting the word out. Hopefully we will be able reach our target audience and provide some much needed diversity in arts programming.
For those interested, the production will be on May 24 at 8pm and May 25 at 2pm.
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