Your kids security is priceless

Source: http://www.kidsafent.com.au/images/gallery/kids.jpg

Amber - FasTrack project

All parents know their kids' security is priceless. However, parents must be aware how they can protect them.

Objectives

The Amber - FasTrack project's objectives are:

• Create awareness in the society to protect children from a possible abduction
• How to react in case of a kid abduction, providing tools to parents and security authorities to find the kid in the first 48 hours. 

The Amber - FasTrack consists in products and services. The main market are parents with children under 18 years old. The main places to promote the product and services are schools and churches in Mexico City . The promotion is by social media and using customer evangelists in schools and churches.

Product & Services

The Amber - FasTrack Product consist in two parts:

1. Cardboard to keep it in a safe place with the next information:

• A recent photo of the kid. It should have visible and clear: front, nose, ears, mouth
• First name and last name with legibly handwriting
• Birthdate dd/mm/aaaa with legibly handwriting and/or Unique of Population Registry CURP
• Blood type (If it is known)
• Enter one or two mobile numbers or landline phone to be contacted or send confirming receipt of the cardboard
• Special physical peculiarities with legibly handwriting
• Keep a hair tress
• Capture kid's 10 fingerprints

2. Smartphone  Amber - FasTrack app to capture the board information and send it to the main repository in the cloud, as well to capture the kid information directly to the repository, instead by a cardboard.

• To capture the cardboard, just select the option inside the app
• For donations, just choose the option
• Capture the photo of the kid, at least of 640 X 480 resolution camera. It should have visible and clear: front, nose, ears, mouth
• Enter First and Last name
• Birthdate dd/mm/aaaa with legibly handwriting and/or Unique of Population Registry CURP
• Blood type (If it is known)
• Enter one or two mobile numbers or landline phone to be contacted or send confirming receipt of the cardboard
• To keep the hair tress, it will be physically, but with instructions how to do it appropriately
• Through the biometrics functionality, capture the ten finger
  

The  Amber - FasTrack Service consist in:

• Update the information of the cardboard or by the smartphone app directly to the database every 6 months, mainly the photo.
• Send reminders by mobile message or leave a voice, to update the cardboard information (photo)
• Send alerts of news of modus operandi of traffickers and zones more vulnerable
• Report a missing or kidnapped kid and send the alert to the local police, airports and bus stations security. The information includes time when the missing happens, last place the kid was seen to delimit the zone the kid could be.
• Denounce as a witness: facts description, location, time, upload photo and video.
• Face recognition and comparison with database of missing kids, and alert the authorities
• Reporting statistics with patterns and findings (exclusively with an app account and its activity will be monitored its users usage) as an alternative tool for law enforcement and security authorities, but also for social organizations helping  missing kids to come back with their families as soon as possible.

Price

In construction

Promotion

The  Amber - FasTrack, will be promoted by parents who are the most interested of their children's security. 

• Presentation of ten minutes to the Parent's Association
• Pamphlets with relevant information about how to use the product and services
• Parents in their children schools as an evangelist labor
• Videos of 3 minutes posted on our Facebook webpage and sending as an invitation to visit our website:
• Video to aware parents and children about the importance of their security
• Video about how to use the app and the cardboard
• Video about how to use the application and different services

Place

Due to the distrust  on security authorities, and in some cases, unresponsiveness.  The main places to promote actively the cardboard and the application to register  are schools, churches and supermarkets.

• Parent's organizations like Mexican Association for Missing and Kidnapped Children AC (AMNRDAC). We can cork with them, and leverage their renowned reputation as civilian asocation
• Private Schools and after a success penetration, ask to the Ministry of Education in Mexico (SEP) to spread the word into public schools. We are trying to push the market , instead waste effort trying to change policies 




• The churches for different religions have a high influence in the society. They handle and support social programs for their communities
• Supermarkets, like Walmart, Superama, and Soriana. Places where commonly children are abducted/