How does it work?

Amber - FasTrack Project

Fast-TracKid Business System

Summary

The Amber - FasTrack  project requires to synchronize its business system. The research is essential to know the reality of the problem, as well as the success cases and it is the key to develop the suitable application to attend the real needs. The  develop phase should have tests and feedbacks before trigger the final production of the cardboards and apps. 

The marketing should be aligned with the production to know the availability of the product, but also, the promotion should include only what the product does. The services are essential to measure the product and the services, and feedback the research and development, to plan second versions.

Research & Development

There is no product or service useful if they do not attend customer's needs and cover their expectations. In software development, a common mistake is to start to programming without listen the customer first.

The idea should be shaped by the customers. The Development team and Idea Founder must be coordinated to ask for interviews with associations, like AMNRDAC and gather the most information as possible. How they operate since they received a request to look for a kid: careful attention about the information flow, security associations involved, response time, response channels and feedback.

Once the problem has been understood and our idea has been shaped with final users' needs, we can make the design. As a best practice, have feedback with our customer and final user. An effective tool is a prototype, the customer can see real time how to use it and its potentialities.

The software's final version has to be tested exhaustively in its different components: network performance, database security, application performance, robustness (error handling), user friendliness. The face recognition functionality should be tested with images of low resolution or / and lateral and frontal exposures, or even scratches in the cardboard.

Production

The products and services should be coordinated and working in production in parallel. In our case, the cardboards, smartphone applications and call center.

The production of the cardboard implies the material and the generation of the Q-code to have our own records to track and with it is easy to scanner the information of the kid, to update or trigger an alert faster and avoiding hand errors.

The smartphones applications' production should be running and available 24/7. The technical manager should be in coordination with the third parties which will handle the service of the databases and the application repository.

The call center should work 24/7 to track the activity of the cardboards, applications, survey applying, and help desk.

It is important to mention, products and services should have a maintenance, as well as, all the social media: Facebook and Twitter.

Marketing & Sales

The promotion of the cardboards should be coordinated with the actual production. The registration of the cardboard through the smartphone using the Q-Code, also let us know in real time how our product has been consumed, through which channel (schools, churches, supermarkets), and estimate further production. So, we can measure the effectiveness of our marketing labor.

The cardboard includes information about our Facebook web page and Twitter account. These services should contribute to promote the product and services, but also to measure its penetration in the market and expansion.

The marketing should be clear about the purpose of the product and what are the expectations of it, and what does not include.

Distribution

The distribution channel will be directly in schools, churches and supermarkets, it can be done for security of the material by Distributors like DHL, UPS and with a prepaid form to send back the remaining cardboards. The Q-code and the activation of the cardboard helps to match which cardboards left over. 

In the supermarkets; the cashiers promotes other products in cards, e.g.: 1 kg for malnutrition children. The cashiers can promote the Fast-TracKid cardboard as a donation, as well as, rounding the cents of their customer's bill.

Services

The services related to the cardboard should be easy to use and available 24/7. T

• Register a new kid by the smartphone application, through the capture of the cardboard
• Register a new kid, directly through the smartphone application
• Trigger an alert in case of missing, by the smartphone and capture the Q-code of the cardboard
• Denounce as a witness, sending a photo through the smartphone app with recognition and in case of match, internally, the alert is trigger to Missing or Kidnapped Children Association and security authorities
• Recognition by authorities at airport, bus stations or toll booth in highways
• Call center as a tool to measure the product and services and their effectiveness, through surveys, follow ups and help desk.

Something else to take note

• Children personal data security has a particular policies  in Mexico. The authorities look for to shield the this information through the new program RENAPO. The disclaimer information should be included in the cardboard and in the smart application.