The terms vision, mission, goals and objectives have great
importance to startups and big organizations alike. Understanding these terms
will lead to having a significant impact on both short term and long term
success of a business including its performance and processes.
Vision: Vision
refers to an image or a concept. It’s the ability to anticipate possible future
events and developments with imagination and wisdom. To put it simply, vision
refers to where an organization wants to be in the future.
Mission: The
purpose of an organization is known as its mission. It focuses on the purpose
of an organization through a statement describing the reason of an
organizational existence - It answers the question why the organization has
been established.
Objectives:
Objectives are predetermined; they provide clear direction to the activities
and results to be obtained from the planning process. Objectives must be SMART
(Specific, measurable, achievable, realistic and timely). Objectives must be
clearly defined, so that the works become goal-oriented and the unproductive
and unsystematic tasks can be avoided.
Goals: A Goal is
simply something that somebody wants to achieve. Simply speaking, goal refers
to the purpose towards which the efforts are made or endeavors are directed.
Goal has a timeframe which is generally long term. So, it’s a long term plan.
What differentiates between goals and objectives is the time frame. And the
objectives, being specific, support in the attainment of a goal.
Vision is aligned with your deepest values and priorities.
It is of what you believe in or what you want to become or create. It is your
desired future. Vision inspires, motivates you, and keeps you excited to do
what you do. You can set vision for what you want to have, to what you want to
do and what you want to be. When you have your visions ready, ask yourself, how
can I achieve it? Setting goals will help you with this.
Goals are set as a specific target that move you towards
your vision. Goals help you to stay focused and on track. It is good to check
at times that goals you set still serve you, whether your circumstances or
world around you has changed, so be flexible by adjusting them or creating new
ones. As you write your goals make them very specific and quantifiable in some
way. It is also important to express them positively: write what you want, not
what you want to avoid.
What I have noticed is that, once you have visualized what
you want to achieve, setting the individual goals can be incredibly gratifying,
as is achieving them. Do you agree? What examples can you illustrate to
elucidate the difference between vision and goals?
Sources:
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