3 Cs and 4 Ps

     This past week we considered our ventures in terms of how to market them. In doing so we considered the 4 Ps of marketing: Product, Pricing, Promotion, and Placement. I also considered the 3 Cs (Customer, Company, and Competition) to complete my analysis from the previous week. Since our product is people delivered from trafficking, there will not be much donors get in terms of material things. Perhaps the standard charity model where donors get a gym bag or bumper sticker after a certain amount of donations (Like St. Jude’s does). I think the most important thing having looked into the competition is to provide up to date estimates of people helped by the venture along with the method of evaluation.  Pricing will probably be done similarly to the discussion on product. Since we will take any donations there should not be a minimum, but there can be small benefits or titles for people who donate at higher levels. Promotion will be critical for this venture, since compelling stories will drive donation and allow us to further our work. Videos and articles about former trafficking victims will serve to generate interest and funnel people towards a website where they can donate or get educated about the issues related to human trafficking. Social media and video campaigns can take a long time to go viral, and may never do so, therefore it will be important to generate several videos to publish at opportune moments in the national dialogue. Placement may be the most difficult part of the marketing structure just because aligning with other organizations can have consequences. Amnesty International has taken stances against human trafficking and for legalization to combat human trafficking in the past, so they would be an excellent international partner.

     Considering this organization will have two distinct customer groups: people who are being trafficked and people who are not but want to see it ended. I will refer to these groups as victims and allies respectively. Victims will be served by helping law enforcement allocate resources to locate and rescue trafficked persons and by advocating for their rights as essentially refugees. Allies will be served by building awareness of the issue and providing facts they can use to push for change from their government. As for the company, our advantages consist of a secular ideology that allows us to draw support from a wider section of the population.