Monday, April 10, 2017

Blog 2: Working on a venture in different location

After attending the ‘START SMART: Social Enterprise-Profit with a Purpose’ talk on the legalities around social enterprises held by the Swartz Foundation, the difference between non-profits and benefit corporations was made clearer to me. One of my main takeaways from the talk was that having a non-profit can be very risky because you do not have ownership. This means that any profits are not yours and future success of the business will not translate to your own. Further, there is the possibility that the board can remove you from the organisation all together. I had not previously heard of a B-Corp certification, but similar to LEED, it gives the business credibility in the field and encourages commitment to all aspects of positive social impact. There are some B-Corps in Kenya, where my social innovation is based, though I am not sure how well known this certification is or how much weight it holds.

Sustainability weekend was held at CMU the previous few days, and I was able to attend a panel on entrepreneurship and start-ups. Jesse Thornburg the CEO and co-founder of Kopo Water Purification and a PhD student at CMU was on this panel and spoke about his venture which uses passive solar technology to treat water in eastern Africa: http://www.kopocan.com/. He spoke about the local habits and how in low income areas people re-use most items in lieu of recycling them. His observation that people choose to walk to water sources and collect possibly polluted water even when provided with treated water, because they were used to doing this and enjoyed spending this time together, made me rethink how I am hoping to change people’s habits. I think that encouraging people to properly dispose of and segregate waste will be extremely difficult to overcome, and needs incentives rather than punishments.

I was able to ask Jesse how he navigates between starting a company in the US where the funding, grants and incubators are, and needing to be in the local environment for customer discovery, competition analysis and growing one’s network and connections. This is an issue I am having with my project, as information is not as easy to get online as it would be to ask locals. Jesse explained that it is very difficult to manage this, and the bureaucracy and corruption in eastern Africa is a huge barrier. It would be ideal to be in the local area to help with connections as knowing people in power in this area is very important. I have seen this being the case in Kenya. However, due to the lack of funding in eastern Africa, Jesse explained that it would not be possible to start his venture there. I am contacting Jesse about whether Kopo plans to eventually manufacture in eastern Africa as I believe that building local capacity and the economy is the best way to improve the economy in impoverished areas, which would help address the root of the problem that Kopo is trying to solve.

I am still trying to figure out whether it would be best to start a venture which impacts eastern Africa in the US or if being in the local area is more important. I think in my case, as infrastructure and a waste processing plant would need to be built, it would be necessary to be located locally though this would mean funding is more difficult to come by. For anyone that is planning a venture in a different location to where possible funding or technology knowledge is, how are you obtaining information for the business canvas and where would it be best for you to start your venture?

No comments:

Post a Comment