Work for best, prepare for worst

Amber - FasTrack Project

Planning a project implies set objectives, resources, review its feasibility, timing, and the interaction between all these elements. One of the most important features to make a good planning is keep focus, but also, try to plan, at least, two scenarios: our goal, that is the best, but also, we have to be prepared for the worst, if we fail. 

Based on this, the Amber - FasTrack project is thinking about to design a product and services as an effectives tools to collaborate with parents and authorities to find faster missed or kidnapped children in Mexico City. 

Amber - FasTrack project best scenario is to reach acceptance of the cardboards and smartphone application for kid registration in Private Schools Association and create a pilot program in some of 3,959 private schools in Mexico City, it represents 657,607 children between 3 to 14 years old. Once, we have success in the pilot program, our goal is to get the support of the Private Schools Association to request the Education Ministry to promote and possibly, subsidize, our product into the 4,519 basic public schools in Mexico City.

In case partial success in the private schools, Amber - FasTrack should promote other modules of the application for smartphones. The module for circumstantial witnesses, can reach other population. People of any age, who captures a suspicious situation with a minor involved, through this app, she can make a denounce. 

The main asset of Amber - FasTrack is the data collecting and how it can be analyzed to find patterns. However, this analysis only can be done with large database and clean data. The disclaimer policy, should consider the property and exclusiveness for the data use. An aggregated level of data can be considered no personal and it can be helpful for pattern recognition and potential customers are the security agencies, national and international, which can be interested to acquire data to compare their own statistics.

One potential risk for our project is whether the Mexican Attorney General or local authorities take the main idea from Amber - FasTrack and subsidize it directly to the population as a political platform. In advance, the disclosure of the agreement with them has to include this risk, as well, in other cooperation agreements.

In case, we cannot reach the main goals, the Amber - FasTrack services can be transferred for a recovery cost to law enforcement, local and federal in Mexico. But also, can be offered to  international organizations, like Interpol, which has agreements with Mexico in children kidnapping affairs. The personal data will given back electronically to the parents. The aggregated data and reports can be sold to researchers and/or universities. In case none is interested to take the Amber - FasTrack infrastructure (app & DB), the project should cover the cost to package the database and app modules. 


Our project has an advantage, its main assets are based on intellectual property. Whether it fails financially, in a future it can be retaken easily for redesign, but also its data history can give  the expertise to understand the customer needs and how our tool can be more accurate to satisfy effectively  our product and services' purposes.

References

• Education Ministry (SEP). "Distrito Federal Educational System main numbers". 2013. http://www.snie.sep.gob.mx/Estad_E_Indic_2011/Cifras_DF_2011.pdf