Competition

The recent readings have mentioned differentiation and positioning quite a bit. In analyzing the possible positioning opportunities we are forced to first spend time further analyzing the market situation and identifying competitors. As Emily previously mentioned in her blog post last week, our venture, now known as BrainWave, will cater to multiple customers:

- High School Students in underprivileged or at risk areas of Dade County Miami Florida
- Individuals with expendable income looking for a luxury custom high-powered speed boat

Furthermore, considering the target consumers we have chosen are looking for vastly different experiences and deliverables, its crucial that we identify a positioning gap that will appeal and sustain differentiation in both markets.

Competition in recruiting high schools students might be local and high school sports teams, local and high school clubs and after school programs, and other social ventures that work with teens such as minddrive, but considering BrainWaves unique offering there is nothing quite like it, anywhere.  Competition in the sales of high luxury boats seems to be a bit more cut throat. Competition consists of hundreds of other boat builders, boat dealers, and other aquatic sports equipment sales such as wave runners or jet skis, but BrainWaves main competitive advantages will be in depth customer/designer relationships to develop truly custom products, and the involvement of underprivileged or at risk high school students during build time.

Nate