As I think about how to refine the elevator pitch I am also thinking about refining the concept, tweaking it for relevance. I read this article about education in the developing world. Our concept of education versus what is relevant for non schooled youth who want an income. Thinking about numeracy as my focus rather than a combination of numeracy and literacy. Education is the way out of poverty but so to is knowing how to handle and discuss numbers particularly relating to financial literacy. Maybe the numerical aspect will entice those who would benefit to want to use the application more.
The Stanford Social Innovation Review has pretty interesting articles.
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