Thought 1: While researching the best method to market your social venture, you should read the following case study offered by Harvard Business Review on effective web tools and applications that have proven successful for entrepreneurial ventures. The case study includes ways to segment your market, as well as, strategies for targeting certain customers and developing pricing that aligns to each type of customer.
Case study link:
http://hbr.org/product/hubspot-inbound-marketing-and-web-2-0/an/509049-PDF-ENG
Thought 2: Moreover, over break I was watching TED Talks and came across the following presentation on social ventures. The talks emphasizes why working for social responsibility should trump building profit, and the other
TED Talk : https://www.ted.com/talks/harish_manwani_profit_s_not_always_the_point
Thought 3: I have included two Social Enterprise Conferences that are talking place this year at Harvard Business School and Columbia Business School:
http://socialenterpriseconference.org/
https://www.columbiasocialenterprise.org/conference/
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