A portion of the recent readings focused on positioning. Positioning is one of my favorite subjects of marketing. Below I have placed a link for a book titled 'Positioning: The Battle for Your Mind'. Its a really simple and insightful read.
A section of the book focuses on the concept of metaphorically comparing the consumers mind to a ladder. The point would be to position your business on the top rung of the ladder, and maintain that position. The book goes further to explain that there is one ladder in the mind for every industry or sector of products, so the optimal approach is to pioneer a new industry or sector. Its easy to move down the ladder, not so easy to move up the ladder.
Below, I have also attached a link to the Entrepreneurship Encyclopedia definition of positioning. I have chosen to attach this because it clearly illustrates the preliminary actions and thoughts to deciding on a business position.
Positioning: The Battle for Your Mind
Positioning in the Encyclopedia
Enjoy!
Nate
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