As we are all more firmly settling on our venture ideas, I thought this article on how to name your startup pretty relevant. I remember one or two students in the class already had a clever title for the venture; however, I figured a few, including myself, could utilize this article to begin brainstorming ideas. Also the book mentioned in the article, 22 Immutable Laws of Branding, looks interesting.
My favorite tip: "Can they remember it?"
http://under30ceo.com/13-tips-to-naming-your-startup/
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