Another good gut-check I took away from this executive summary article was the litmus test of having a 5th grader read it and if that adolescent can tell you what you do, you are safe. If the child is lost from that first paragraph, its time to revise!
WHY NOW? Another huge point I personally have to tackle in my own business plan. This probes into understanding what you think you know. "If your idea is so good, why hasn't someone else made this before you?" How come your product isn't in the market yet or already changing the world? There must be some reason making your approach special or something you know differently that will ensure your outcome to be positive where no one else has succeeded before.
After reading and writing all these blog posts, aren't you ready to launch it
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