Sunday, April 24, 2011

How to Put your Child's life in 30 pages?

CEO's, investors, lenders, executives, and managers are busy, ALWAYS. What an important overlooked point. They get paid big bucks and usually don't have time for waste because that is how they got big in the first place. That point right there exhibits and reminds, that even though you have a large broad report to give, it should be concise, specific, and filled ONLY with the essentials. Even if you provide your reader with fluff, it is doubtful they will even touch half of it. So the essence of the executive summary must be distilled in a way that match your story to your audience, business, and desired outcomes.

Another good gut-check I took away from this executive summary article was the litmus test of having a 5th grader read it and if that adolescent can tell you what you do, you are safe. If the child is lost from that first paragraph, its time to revise!

WHY NOW? Another huge point I personally have to tackle in my own business plan. This probes into understanding what you think you know. "If your idea is so good, why hasn't someone else made this before you?" How come your product isn't in the market yet or already changing the world? There must be some reason making your approach special or something you know differently that will ensure your outcome to be positive where no one else has succeeded before.

After reading and writing all these blog posts, aren't you ready to launch it

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