I came across this talk and thought that I might share it here. The speaker covers a lot of examples and is not necessarily organized in thoughts. However what stood out from the entire talk is the portion between minutes 14:00 and 14:20. The speaker says that, "It is not sufficient if we solve the technology problem, but we need to solve the human problem as well". What he means to say is that we might have the best technologies available, what is equally or more important is to get people to adopt these technologies. This, says the speaker, is the 'Last Mile Challenge'.
http://www.ted.com/talks/sendhil_mullainathan.html
http://www.ted.com/talks/sendhil_mullainathan.html
I agree with you and the speaker. Just developing a technology does not solve the problem. Deployment can be a serious challenge in some cases. Effective communication is necessary to facilitate that, which is not a trivial task. Perception and interpretation can vary between individuals, social strata as well as different cultural settings. Thanks for posting this video.
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